The BIT blog provides an alternative medium to help move our customers forward and also provides information on how our customers can improve their strategic IT needs.
The intent of this blog is to bring value to the customer’s needs through directives, humor and timely information. We also strive to provide brand recognition and customer input by engaging our customers with open dialogue and a genuine, conversational voice.
Website redesigns can be viewed as a huge undertaking for an agency or organization, but it can also be refreshing and very much needed at the same time. Thanks to the multiplicity of devices on which people view websites, a lot of old code or simply old ways of building sites have become redundant.
So, are you wondering if your website is in need of a redesign? Here are some signs that your site could use a little help from the experts!
Responsive on multiple platforms
If your website was designed just for a PC, it might not
work very well when your customer tries to look at it on their smart phones or
tablets. If that is the case, feel free to speak with one of our BIT software engineers/web developers for some guidance on how to make your design better.
How easy is your site to update? Older sites are harder to
update for several reasons; the technology is outdated, staff who used to maintain or manage the site have left, the folders and files are unorganized and/or the site was constructed in frames.
Are there bits of your website that are not being used anymore?
Old functionality and falling out of fashion in the march of technology, make your
site look outdated. Time for that redesign.
Web developers are often called up when an agency discovers
its site takes too long to load. This can be down to outdated code and
functionality. Modern trends are for simple, quick sites.
Are your site users actually going anywhere? Analyze your
site to make sure that hits are constructive. If people bounce off again, your
site is not doing its job.
Visitors to your site
Does your site lose visitors over time? As visitors come
back and find no fresh content, they may never return. Think aboutpeople strategy. Person to person content. Develop rich content based on a conversation with a human being; incorporating respect and reciprocation. Speak
WITH...not TO your customers.
When was the last time your site was redesigned? If the
answer is never, then it is almost certainly time to change that. A site
redesign is the key element of progressing towards a more evolved and
How about error messages? If that 404 message keeps popping
up, something in your site is broken. You need to fix these!
SEO of your site
What about SEO or Search Engine Optimization? Also, if you are not familiar with the acronym by now, get familiar. If your site is not designed with modern
optimization in mind, there’s a chance search engines no longer pay any
attention to it. Get it checked out, make it better, and let users find you!
If your copyright notice says anything other than the
current year, you could be losing visitors and search engine visits simply
because you look outdated. Be sure to change the date on this with every new year.
If any or all of the above ring a bell with you, it may be
time to think about actively engaging with one of our designers/developers. A website is paramount to
your business’ visibility. Without a site that functions correctly you can lose visitors. Without a site that is properly visible to search engines,
you will never even be found.